Mailchimp is the household name in email marketing. GetResponse is the feature-rich challenger that offers more for less. Choosing between them in 2026? Here’s everything you need to know.
Pricing
Mailchimp: Free (500 contacts, 1k emails/month), Essentials $13/month, Standard $20/month.
GetResponse: Free (500 contacts, unlimited emails), Email Marketing $19/month (1k contacts), Marketing Automation $59/month.
GetResponse consistently comes in 20–30% cheaper for equivalent features — and includes significantly more.
Where Mailchimp Wins
- Integrations: Connects with virtually every platform — Shopify, WooCommerce, Salesforce, and 300+ more
- Ease of use: Cleaner, more intuitive interface for beginners
- Transactional email: Mandrill add-on is the industry standard
- Brand recognition: Your team is likely already familiar with it
Where GetResponse Wins
- Marketing automation: More powerful visual automation builder — complex drip sequences are much easier to build
- Landing page builder: Included on all paid plans (Mailchimp charges extra)
- Webinar hosting: Full webinar platform included — unique in the space
- Conversion funnels: Complete sales funnel builder for lead capture through sale
- Price: Better value across the board, especially as your list grows past 5k contacts
Deliverability
Both are strong. Independent 2025–2026 tests show GetResponse slightly ahead at ~99% inbox rate vs Mailchimp’s 98.2% — a small but meaningful difference at scale.
Verdict
For content creators, coaches, and course sellers: GetResponse wins on value. For e-commerce businesses deep in the Shopify ecosystem: Mailchimp wins on integrations. Try GetResponse free →