Async video messaging has become a workplace staple. Loom and Vidyard both let you record your screen and face, share videos instantly, and replace long email threads with quick video explanations. But they’re optimized for different teams. Here’s the real difference.
Quick Verdict
Loom is better for internal team communication, onboarding, and general async collaboration. Vidyard is better for sales teams using video in outreach, prospecting, and deal cycles.
Feature Comparison
Recording and Sharing
Both tools offer one-click recording with screen + camera, instant shareable links, and viewer analytics (who watched, how much). The core experience is nearly identical. Loom’s interface is cleaner and faster to start — it’s truly one click and you’re recording. Vidyard adds more controls for sales-specific use cases like CTAs and email integration.
AI Features
Loom added substantial AI in 2025–2026: auto-transcription, AI summaries, action item extraction, and “Loom AI” that can turn your recordings into written docs or email drafts. It’s genuinely useful for teams who want to document decisions from a quick video.
Vidyard’s AI focuses on sales: AI-generated video scripts, personalized video messages at scale, and AI-powered video prospecting that personalizes recordings for different prospects.
Sales Integrations
Vidyard wins here. Vidyard integrates with Salesforce, HubSpot, Outreach, Salesloft, Gmail, and LinkedIn specifically for sales workflows. You can embed videos in email sequences, track when prospects watch them, and trigger follow-up tasks in your CRM. Loom doesn’t have sales-specific CRM integrations.
Workspace and Team Features
Loom wins for team workspaces. Loom has shared libraries, team folders, commenting directly on videos, and integration with Notion, Slack, Asana, and most team tools. For companies using video internally for documentation and onboarding, Loom’s workspace features are superior.
Pricing (2026)
Loom:
Starter: Free — 5 minute limit, 25 videos
Business: $15/user/month — unlimited recording, AI features
Enterprise: Custom
Vidyard:
Free: Unlimited videos, basic features
Pro: $29/month — AI script generator, advanced analytics
Teams: $89/month
Enterprise: Custom
Loom’s Business plan at $15/seat is excellent value for teams. Vidyard’s free plan is surprisingly generous for individuals, but the Pro and Teams tiers are pricier than Loom for equivalent features.
Who Should Use Which
Choose Loom if: You’re a team using video for internal communication, onboarding, bug reports, or async standups, and you want AI that turns videos into written summaries.
Choose Vidyard if: You’re a sales rep or SDR using personalized video in email outreach, and you need CRM integration to track prospect engagement with your videos.
Verdict
Loom wins for most teams — the AI features, workspace collaboration, and price point make it the better all-around async video tool. Vidyard wins specifically for sales — if your team is doing video prospecting at scale and needs Salesforce/HubSpot integration, Vidyard is purpose-built for that workflow in a way Loom isn’t. Many sales-focused companies use both: Vidyard for external outreach, Loom for internal collaboration.
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